Thompson, Strickland and Gambles’, CRAFTING AND EXECUTING STRATEGY, 16e presents the latest research findings from the literature and cutting-edge strategic practices of companies have been incorporated to keep step with both theory and practice. The chapter content continues to be solidly mainstream and balanced, mirroring both the best academic thinking and the pragmatism of real-world strategic management.

Mô tả tài liệu:

Crafting and executing strategy : the quest for competitive advantage : concepts and cases / Arthur A. Thompson, Jr., A.J. Strickland III, John E. Gamble..- 16th ed..- Boston: McGraw-Hill/Irwin, 2008.- 1 v. (various pagings) ; ill. (chiefly col.), col. map, 27 cm

Số phân loại: 658.4012/ T468

Nơi lưu trữ: TTHL –Tầng 2, Khoa Kinh tế

Strategic Management: Text and Cases, Fifth Edition, by the prestigious authors Dess/Lumpkin/Eisner provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such as digital & internet strategies, innovation & corporate entrepreneurship, knowledge management, and intellectual assets. The text is rounded off by rich, relevant, and teachable cases. This text’s accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this text the best resource for your students.

Mô tả tài liệu:

Strategic management : Text and cases / Gregory G. Dess, G. T. Lumpkin, Alan B. Eisner.- 5th ed..- Boston: McGraw Hill, 2010.- xxxii, 495 p., 26 cm.

Số phân loại: 658.4012/ D475

Nơi lưu trữ: TTHL- Tầng 2, Khoa Kinh tế